Wednesday, July 19, 2006

MSM taking advantage of Blogger holiday

In a bold move not seen since the '68 Tet offensive, the Main Stream Media (MSM) is taking advantage of a lull in the college football blogosphere to try to gain back much needed readership. College football bloggers have taken an unofficial holiday to blister their thumbs playing NCAA 2007.

Conspiracy theorist believe that the release date of NCAA 2007 was masterminded in a joint effort between ESPN and CNN/SI. Not normally known for working together, the two put their differences aside and accepted the Arab belief that "the enemy of my enemy is my friend."

John Skipper (Senior Vice President & General Manager ESPN Internet Group) said, "Those guys have been kicking our butts in the creativity department for a long time now. We always seem to be one or two steps behind them. So, with the lull in the blogging, we thought we might be able to get some people back to reading our page." He later went on to say, "We've been working on subliminal messages aimed at discouraging people from following blogs, but we haven't been able to master it yet. Let's be honest with ourselves here. Who is actually ignorant enough to believe ESPN is better than the blogger collective?"

CNN/SI is taking a slightly different approach. After many weeks of not reporting on anything college football related, they opened up with a full slate of new articles today.

Will it be enough to change the landscape of college football reporting? Only time will tell. One thing is for sure, though, those of us that do not have the latest xbox/ps2/etc. can't wait for the bloggers to master the art of NCAA 2007. Spin move guys, spin move!

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